What are the three mistakes you want to avoid in your website design?
On Google Developers guide, they talk about three common mistake beginners need to avoid when creating a new website.
- Mistake 1 – Forgetting their mobile customer.
Remember that good mobile sites are useful – they help visitors complete their tasks, whether that’s reading an interesting article or checking your store’s location. Don’t get caught in the trap of only creating a mobile-formatted site (one that looks pretty on mobile) because it stripped away all useful functionality. Instead, remember to build a mobile-friendly site (one that’s truly useful for mobile customers and optimized for customers most common tasks).
- Mistake 2 – Implementing the mobile site on a different domain, subdomain, or subdirectory from the desktop site.
While Google supports multiple mobile site configurations, creating separate mobile URLs greatly increases the amount of work required to maintain and update your site, and introduces possible sources of technical problems. You can often simplify things significantly by using responsive web design (RWD) and serving desktop and mobile on the same URL! Responsive web design is Google’s recommended configuration.
- Mistake 3 – Working in isolation rather than looking around for inspiration.
Check out other sites in your space or your competitors for inspiration and best practices. While you may not be the first in your industry with a mobile site, you have the benefit of being able to learn from those before you. The Mobile Playbook and Google Multi-screen Success Stories are also full of ideas.
Why use Google Analytics or Google Tag Manager?
Knowing your audience and what they want is an important success factor for any website. The best way to know your audience is through your traffic stats and this is exactly what Google Analytics provides for FREE. There are plenty of stats softwares and plugins, but we believe that Google Analytics is a must have for every website.
Google Analytics is a set of measurements that help you understand your website performance. As a business owner or a marketer you want to see what visitors are doing on your site, how they interact with it, and how to help them accomplish their tasks. Google Tag Manager takes it a step further with advanced real time data management tools that can precisely track every aspect of your site.
With this information you will be able to increase your sales and maximize your marketing efforts by focusing on the most profitable marketing channels. Know your ROI (Return on investment). If integrating or using Google analytics is too much to handle right now, let Mike At Alabama Websites do it for you. Mike is a certified in Google Analytics and can get you started in the right direction.